Jeff Hernandez has spent more than 14 years at the intersection of production and storytelling, focusing on sports, automotive, and entertainment content. A two-time Sports Emmy winner, his career has been defined by a commitment to quality narratives that resonate with audiences across every digital platform.

After honing his skills at ESPN and FOX Sports, Jeff led digital content strategies for some of the world’s largest stages, including the Super Bowl and the World Cup. He later served as the Director of Social Media and Content at Bknown Agency, where he oversaw strategy and brand partnerships for high-profile talent such as Stephen A. Smith, Jay Bilas, and Jalen Rose, producing content that garnered over 40 million views.

Currently, as the Social Media Strategy Lead at Sinclair, Jeff oversees the digital growth for a portfolio of flagship sports podcasts, including Throwbacks and the Tracy McGrady/Vince Carter podcast. In less than a year, his platform-native approach has driven over 100 million video views and 100,000+ new followers for the network.

Beyond the data, Jeff is passionate about unscripted sports films and authentic storytelling. Whether he is shaping the high-level vision or working behind the camera, he approaches every project with a focus on innovation and editorial integrity.